WaRobot GTM — Command Center

Gantt · 15 months

Every tracked item, placed by month.

Each marker is a real item at its planned month, coloured by workstream. Solid = done, ringed = in progress, faded = to do. Diamonds are milestones.

Product Marketing GEO / SEO Sales Customer Success Milestone ✓ done · ● doing · faded = to do

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Scroll sideways on a narrow screen. Items without a month are hidden from the Gantt but still show on the board.

12-month P&L (base case)whole-business model · not filtered

Profit and loss across the full year.

Blended ARPU RM74 (Starter RM49 / Growth RM99, 50/50), direct cost ~RM18 per customer within message caps. Month 6 and Month 12 shaded. All values in RM.

Item	M1	M2	M3	M4	M5	M6	M7	M8	M9	M10	M11	M12	Total
Paying customers	30	80	160	300	480	680	920	1,220	1,560	1,960	2,420	2,960	2,960
Revenue (MRR)	2,220	5,920	11,840	22,200	35,520	50,320	68,080	90,280	115,440	145,040	179,080	219,040	944,980
Direct cost	540	1,440	2,880	5,400	8,640	12,240	16,560	21,960	28,080	35,280	43,560	53,280	229,860
Gross profit	1,680	4,480	8,960	16,800	26,880	38,080	51,520	68,320	87,360	109,760	135,520	165,760	715,120
Tools / SaaS	800	800	800	1,200	1,200	1,200	2,000	2,000	2,000	3,000	3,000	3,000	21,000
Marketing / ads	1,000	1,000	1,500	2,000	2,500	3,000	5,000	7,000	9,000	12,000	15,000	18,000	77,000
Team pay	2,000	3,000	6,000	12,000	20,000	28,000	38,000	45,000	55,000	65,000	78,000	90,000	442,000
Total opex	3,800	4,800	8,300	15,200	23,700	32,200	45,000	54,000	66,000	80,000	96,000	111,000	540,000
Net profit	-2,120	-320	660	1,600	3,180	5,880	6,520	14,320	21,360	29,760	39,520	54,760	175,120
Cumulative cash	-2,120	-2,440	-1,780	-180	3,000	8,880	15,400	29,720	51,080	80,840	120,360	175,120

Peak cash need ~RM2,440 across Months 1-2. Cash-positive on a cumulative basis from Month 5.

ROI & scale targets

The 6-month return, and where the next 9 months take it.

6-month ROI (Phase 1)

~RM10k

recommended cash buffer

RM50,320

Month 6 MRR, ~RM604k ARR run-rate

+RM8,880

cumulative net profit by Month 6

Month 5

cumulative cash turns positive

~89%

cash-on-cash ROI on the buffer

~1.3 months

CAC payback per customer

Month 12

Full-year result

MRR RM219,040, ~RM2.63M ARR run-rate, 2,960 paying customers, +RM175,120 cumulative net profit.

Months 13-15

Scale tail

The same curve points at ~4,300 customers and RM320k MRR by Month 15.

Conservative

If growth is half speed

At half the ramp, Month 12 lands near RM110k MRR. Still strongly profitable.

Marketing & sales strategy · first 4 months

The engine, month by month.

Month 1 · LaunchTarget: 30 paying · 240 free

Marketing

Ship landing v3, publish vs-Wati page, schema + llms.txt live
3 hero videos of the bot closing at 2am, plus 20 short clips
Daily Threads build-in-public, share the RM72,003 pilot
Referral loop on from day one

Sales

PLG self-serve funnel live, free → Starter → Growth
List 30 ecosystem prospects + 10 resellers, start outreach

Month 2 · ProveTarget: 80 paying · 600 free

Marketing

24 short videos, 2 more comparison pages, Brainy Bunch case study
First off-site GEO: directories + 2-3 backlinks

Sales

Sign first 3 resellers, ship the reseller playbook

Month 3 · TractionTarget: 160 paying · 1,200 free

Marketing

Answer articles: DuitNow on WhatsApp, automation cost, 5-min setup
Run GEO scoreboard vs Month 1 baseline

Sales

Grow to 5-6 active resellers, close first ecosystem deal

Month 4 · Open the gasTarget: 300 paying · 2,200 free

Marketing

Open paid ads on proven CAC (~RM2,000) with lookalikes
Use-case landing pages: F&B, preschool, online seller

Sales

Push reseller activation toward 10 active partners

Assumptions to protect

What has to hold for these numbers.

The scale-phase growth curve is a base case, not a promise — build the referral engine and reseller channel early.
Blended ARPU modeled at RM74 on a 50/50 Starter/Growth mix.
RM49 entry price assumed to roughly double volume vs a RM149 plan.
Direct cost holds ~RM18/customer within caps; Twilio→Meta Cloud API move protects this at scale.
Churn stays under 5%/month — Customer Success is a growth role, not a cost.

Project command center.

Filter the board & Gantt by workstream.

Every tracked item, placed by month.

Kanban by workstream.

Profit and loss across the full year.

The 6-month return, and where the next 9 months take it.

6-month ROI (Phase 1)

Full-year result

Scale tail

If growth is half speed

The engine, month by month.

Marketing

Sales

Marketing

Sales

Marketing

Sales

Marketing

Sales

What has to hold for these numbers.